Testimonials

•“A real professional with a keen sense of strategic positioning describes Roz's approach to marketing. I'm delighted to partner with Roz in meeting the needs of our clients. I feel confident that we will provide the best marketing strategy and tactics because Roz brings a solid foundation to each plan and execution. Thanks Roz, it's a real pleasure working with you.” March 24, 2011
Kim Crabtree, Vice President, Owner, MetaOps Inc

Kim Crabtree
MetaOps Inc

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make a difference

Make a Difference

After years of marketing canned soup, frozen peas, Italian recipe cheese, ten-speed bikes and headache powder, I made a conscious decision to find a new way to connect with consumers and shoppers of goods.  While “soup is good food,” as a marketer, I wanted to know what “good” these companies were doing to make the world a better place.

Now, I don’t expect every business to work towards world peace, but I would like to know that the companies I work with, the retailers I patronize, and the organizations I support, are philosophically aligned with the notion that it is important to make its community better.  Think about when you were a kid and your mom and dad told you to “leave the park cleaner than when you arrived.”

We have become a nation that is too busy to smell the roses, pick up a piece of trash that didn’t make the bin, or stop to help a stranger. Selfishly, when I connect with individuals, companies, and organizations that make it a priority to do for others, I feel SO MUCH BETTER.  This connection, if you will, gives me purpose.

While having dinner with a group of folks the other night, I was saddened to hear that the playground where my friend teaches doesn’t see much recess action during the winter months. “Really?” I asked.  That seemed so foreign to me.  Well, many of the children don’t have the proper outerwear to play outside in the cold.  “Really?” Playing outside in the winter is part of being a kid here in the Detroit area. Building snowmen, making snow angels, sledding and pelting snowballs at friends is what the season is all about.  I shared this story with my younger daughter and we decided to go to the Salvation Army and pick up some jackets, snow pants and gloves so some of these kids can enjoy our “winter wonderland.”

Sorry if I got a little preachy here.  It is important to me as a mother, an adult, a business owner that we all try a little harder to do for others.  Little, bite -sized efforts ultimately make a difference.