Testimonials

•“A real professional with a keen sense of strategic positioning describes Roz's approach to marketing. I'm delighted to partner with Roz in meeting the needs of our clients. I feel confident that we will provide the best marketing strategy and tactics because Roz brings a solid foundation to each plan and execution. Thanks Roz, it's a real pleasure working with you.” March 24, 2011
Kim Crabtree, Vice President, Owner, MetaOps Inc

Kim Crabtree
MetaOps Inc

LIKE US ON FACEBOOK

Social Media Benefits

Responsive Websites Increase Engagement, Usability

google search on mobileIf your company website was built more than a couple of years ago, chances are it’s not a responsive design. Unfortunately, if you do not have a mobile friendly or responsive website, you are missing key opportunities to connect with potential customers, clients, or patient. A responsive web design (RWD) is one that adjusts to the screen size that one is using to view; so your site can go from desktop to laptop to tablet to smartphone.

Google’s mobile path to purchase report surveyed 950 US consumers across 9 different verticals (Restaurants, Food & Cooking, Finance, Travel, Home & Garden, Apparel & Beauty, Automotive, Electronics, Health & Nutrition) to assess how they researched purchases via mobile. A key finding is the starting point for mobile research.

Google search engines love RWD (responsive web design). A RWD vs a separate mobile website has one url and one set of pages and files which makes it infinitely easier for the robots to crawl.

Furthermore, if you have a responsive website, you can build social shares for just one URL, and when the site does get shared, wherever the link is viewed – whether on a mobile, tablet, or on desktop – all of the content will be clear and easy to navigate. (SearchEngineJournal.com)

MindSeedCreative is now building responsive websites (almost exclusively). It eliminates the need for a separate mobile build resulting in significant cost savings. We build WordPress sites that are beautiful, search friendly (SEO), easy to navigate and adaptable to change. WordPress sites are CMS (content management systems) making it easy to edit copy and images and make regular content updates.

Feel free to contact us for a complimentary consultation. Contact Roz to set up a conversation.

For more info, read this.

 

How can Facebook help my business?

How can facebook help?Everyone you know has a Facebook page. Some have personal and business pages. Whether you are a Facebook believer, addict or self-proclaimed Facebook avoider, there is no question that social media is here to stay.

Sharing on Facebook can be a positive way to connect with others…oversharing is almost always a recipe for disaster. So, regardless of how you might use Facebook for personal entertainment, there are some general guidelines for getting the most out of a business page.

Here are a few DOs and DON’Ts:

Do set up a professional looking page that reflects your business, company, or organization. This means use a logo that is properly sized, create a cover image that represents your company and fill out the About Us section as thoroughly as possible. Be sure to include your company address, contact info, phone, email, etc.

Do create a strategy for your social media efforts. Decide what you want the page to do for your business. You might want to create weekly themes and regular postings so readers can look forward to your daily feed.

Do post content that is relevant to the audience you want. If you want engagement (which you do), you need to provide information that people will find useful and interesting.

Don’t focus on how many LIKES you have. It’s about connecting with people that you can convert to customers rather than having a million “likes.”

Don’t bash your competition on your page. Be positive. Showcase your work occasionally not daily.

Don’t “sell” constantly. Actually, if you have an engaged audience, you shouldn’t have to “sell” at all. People want to do business with those whom they feel a connection. This is about building relationships.

Don’t worry if all your posts don’t get a lot of likes, views or comments. Facebook has a great insights section. Review the insights on a weekly and monthly basis. You can adjust content based on history. If videos get lots of engagement then use more of that type of content (for example).

Remember, success using social media and especially Facebook is a series of trial and error. Repeat what works, eliminate what doesn’t. Have fun. Be positive. Share your knowledge. Make new friends.